Vision

We believe in a human-centered internet. That technology should adapt to us, not the other way around. That each of us is a combination of own unique interests, intentions, experiences and networks. That all of the digital exhaust we create online could be recycled into something more useful and meaningful. That the next massive disruption will be a service that puts you at the center of the model (not just links or social graphs). That shaping the future is far more exciting than reflecting on the past.

We believe that people need new tools to help them discover relevant content and information. That the ‘information overload’ and ‘signal to noise’ problems will not be solved by adapting and extending existing search and social media services. That solutions will require fundamentally new experiences, interfaces and underlying technologies. That enjoyment and entertainment are as important as utility and efficiency.