Futureful brings freedom back to web surfing
- Choose & combine topics
- Discover interesting content
- Never see the same thing twice
- It gets better the more you use it
Spread the word
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Futureful logo (color)
Futureful logo (bw)
App & Technology
- What is Futureful?
- Futureful brings freedom back to web surfing. Choose and combine topics. Discover interesting content. Never see the same thing twice. It gets better the more you use it.
- What devices are you available on?
- The app is available for the iPhone, iPod Touch, and iPad.
- Where is the app available?
- You can get it globally on the App Store.
- Is Futureful a search engine?
- No. In Futureful interesting things surface automatically. You do not need to type in keywords or even know what you want.
- Is Futureful a personalized newsreader?
- No. You do not need to tap into any feeds or choose any categories of interests. Futureful surfaces a fluid mix of fresh and timeless content.
- Is Futureful a social network?
- No. You do not need to follow or become friends with anyone.
- Is Futureful a browser?
- With Futureful you explore the web via interesting topics. But no, Futureful is not a traditional web browser.
- How do other people in Futureful affect my experience?
- Every user of Futureful has the potential to impact every other user of Futureful. Basically, the system analyzes patterns and trends from others that may be relevant for you. Of course, some people have more in common, so the system is smart and selective about how these dynamics work.
- Why do I see different topics and pages than other people?
- Every individual is unique and your topics and pages should reflect that.
- How does Futureful get better for me over time?
- Futureful learns from how you use it and adjusts your topics and pages accordingly in real-time. It's complicated, but think of it as a living system that adapts and evolves every time you interact with it.
- Does Futureful have an API?
- We do not have an API available currently. We definitely want to enable others to build cool things and will be opening an API at some point in the future. Please contact us if you have an idea you would like to discuss.
- When will you be available on other devices and platforms?
- We intend to be available on every mobile device. And we will be expanding to new platforms and digital interfaces later this year.
- Why don't you have a browser-based version available?
- We started with browser-based development but ran into limitations in terms of the experience we wanted to provide. We have no plans to revisit a purely browser-based version currently.
- Who is Futureful?
- We are a group of humanists and computer scientists who believe real magic can happen when combining machine learning with human understanding. After bootstrapping the early phases of development, and collaborating with leading university research, we joined forces with Janus Friis in early 2012.
- What inspired you to start Futureful?
- We feel that Futureful chose us. We all had a common passion for creating a new way to experience the web, but none of us really knew one another before joining together. We are a strange mix of characters, skills, experiences and nationalities. We are driven by the passion to create meaningful yet playful interfaces to the information around us.
- Where is Futureful?
- Helsinki, Finland is where most of us are, most of the time. But various members of team spend significant time in many corners of the world. We are wherever we are needed to be.
- How do you work?
- Lean, flat, and fluid. Research has suggested that near-anarchy is the most innovative and efficient system. Too much structure or too much chaos both lead to disaster. We try to walk that line.
- When was Futureful founded?
- Futureful has existed as series of prototypes and research projects for the past three years. The company was formally founded and structured in Finland & US in the beginning of 2012.
- Why so long in development?
- While we recognize the common wisdom around launching early, we believe our path needed to be a bit different because the technology we wanted to build was so experimental and complex. We have been working in close collaboration with a beta community throughout, but didn't publicly launch earlier because we simply wanted to make it better before wasting your time.
- Who are your investors?
- Janus Friis is our sole investor currently. We want to thank him for believing in us. He has been a great mentor on this journey.
- What do surprise and randomness mean for you?
- We think surprise and randomness are fundamentally important concepts and have woven them deeply into the fabric of our user experience and algorithms. It's a delicate balance to try and offer people what they want and expect, and still provide nice surprises. We want to help augment your natural curiosity.
- But isn't random the opposite of relevancy?
- We discuss this topic frequently. Some of the most wonderful moments in life are the result of a perfect combination of choice and randomness; too much of either can be either boring or bewildering. We truly hope we can spark that magic for you.
- How do you view your competition?
- We believe we are building something unique, to serve a human need that is just emerging, in a market that does not yet exist. We have our own vision of how to help shape this space. There is room for many flowers to grow.
- Sounds idealistic, are you guys hippies?
- Nah. It is inevitable that as the amount of digital information continues to explode, it creates a need for new and better ways for us to make sense of it all. We hope to be enjoyable and useful to a lot of people.
- How do you make money?
- We don't, yet. We believe the best path for us to create something meaningful and sustainable is to provide a free service. We are trying to create something useful for a lot of people. Only when we have proven our value to a significant amount of people do we think the business model actually matters.
- So are you a non-profit?
- Definitely not. The best way to ensure the long-term viability and independence of anything is for it to become financially self-sustaining. If people derive real value from something, we think they should be willing to share some of that value with those that dedicate their energy to keeping it alive and moving forward.
- What are your views on intellectual property?
- The patent system was created to encourage grass-roots innovation. It's pretty clear that there is room for improvement in how it is supporting this goal. That said, we understand the landscape we operate in and have proactively filed intellectual property to try and protect ourselves as we pursue our creative vision.
- What does Futureful want to become?
- We see Futureful becoming something much bigger than an app. Our deep technology could power a variety of interesting experiences and be an important part of open and large-scale information ecosystems.
- I think therefore I am?
- Humanity is currently going through an interesting transformation period fueled by the explosion of digital data. New data is providing unprecedented ways for us to reflect on ourselves and the world around us. We are inspired by the opportunity to positively contribute to this future… wherever it may lead.